Most recently, Britain's BBC Magazine did an extensive exploration of the benefits of floating. The original article can be seen HERE, but we want to share it with you now to offer an outside view of why this relaxing treatment can be of benefit for everyone.
If floatation is something you would like to try, or if you have any questions regarding our floatation facilities, please call us at (212) 673-2272. While the standard cost of floatation across the U.S. is $100-150, we charge just $80 for a one-hour service.
Floatation tanks are dark, soundproof pods in which people float in warm water for hours at a time. They have been a niche interest of various new-age and hippy communities for decades, but in recent years the number of people using them in the UK has grown, writes Tom Ireland.
"The sensation is one of no sensation - your mind becomes untethered from your body. There's nowhere like it on the planet."
Gary Mossman is a 26-year-old tattoo artist in Basingstoke.
He has started to use flotation tanks to explore what he refers to as the "theta-state", a drowsy or trance-like state which he hopes will help him be more creative with his tattoo designs.
"It's about making a blank canvas in your mind so you can then picture something completely original. It's a little like the stage just before falling asleep, where you have a really vivid imagination and things just appear in your head."
Fans of The Simpsons will remember Homer going on a psychedelic flotation tank trip, or the cult 1980 film Altered States, where a scientist experiments on himself in a tank and goes berserk.
Sensory deprivation in water-filled pods was first studied by the controversial scientist John C Lilly, but his interest in psychedelic drugs and dolphin communication meant some refused to take his research seriously.
Now a growing number of researchers are studying sensory deprivation's effects again. In 2015 a laboratory dedicated to studying flotation tanks was set up at the Laureate Institute for Brain Research in Tulsa, Oklahoma.
Early work has suggested that floating - referred to as Restricted Environmental Stimulation Therapy - could be useful in treating stress and anxiety-related conditions such as post-traumatic stress disorder. In Sweden, where patients can be referred to a float tank centre by their GP or employer, there are more tanks per person than anywhere else in the world.
Some find floating provides relief from painful inflammatory conditions, such as fibromyalgia. Others believe regular floating can enhance their mood, problem-solving abilities, and creativity.
"I do it to help visualise ahead of my next competition," says Adam Adshead, a jiu jitsu martial artist from Manchester. He has "floated" every week for the past 18 months.
"Having no distractions at all makes it much easier to focus. There are lots of sports psychologists coming round to the idea of using float tanks as a way to help sportspeople visualise performances."
Many users have heard about floating through the podcasts of Joe Rogan, an American comedian, sports commentator and floating enthusiast. Rogan's hugely popular podcasts have almost single-handedly popularised floating in the US, where there are now over 300 floating facilities. The world's first 24-hour float centre recently opened in Portland, Oregon.
My first float - Tom Ireland
For a long time I just bob about, thinking and listening to my organs gurgling. Occasionally my eyes play tricks on me as I stare into the darkness.
I can feel my toes poking out of the water and my head bangs against the side now and again - annoying enough when you're having a bath, but a disturbance of epic proportions when you're in a sensory deprivation tank.
I drift between long daydreams and a feeling that I am floating through the night sky, and it becomes hard to tell if my eyes are open or not.
Then, zap! I see a flash of light, like a camera flash. A few minutes later - zap! It happens again. What is going on in here? I look around to try and get my bearings but there is nothing to see.
The remainder of my float is a blur. When the music comes back on to signal the end of my hour, I'm sleepy and disorientated - I feel like I'm upside down. But I really, really, don't want to get out.
As well as being pitch-black and soundproofed, flotation tanks are filled with extremely salty water, so that users stay completely buoyant, even if they fall asleep. The air and water are warmed to the exact temperature of the skin, making it possible to lose all sense of the body's external boundaries.
With almost nothing to see, hear or feel an hour in a flotation tank induces a deeply relaxed state, similar to the effects of meditation. But this near-complete sensory deprivation can also lead to hallucinations and out-of-body experiences.
"Once, it really felt like I was being lifted out of my body and looking down on myself in quite a surreal way," says Adshead. "It's not scary, it just feels like my mind is drifting away into a deep meditative state. It sounds extreme, but it's quite subtle and that has only happened occasionally in 50 or so floats."
There are now over 30 places to float in the UK, and at least five new facilities dedicated to floating have opened in the past 18 months. Most tank operators say they are looking to expand as the number of clients booking sessions increased significantly last year.
"In 16 years I've tried many wacky things in the hope of finding a miracle cure for my osteoarthritis. When I first did this it was just a wonderful excuse to do nothing for an hour, and the floating is a beautiful feeling. But I found when I got out of the tank, the sensation was like being given a strong painkiller, a real feeling of being high on endorphins."
Hastings-Asatourian makes the hour-long journey to her nearest float centre in Manchester once a week.
"Sometimes I am instantly relaxed. Eventually, as it is so quiet, you start to feel the vibrations of the whole body at work. After that there is a point where I usually start to see shapes and patterns."
Some will also balk at the cost. An hour in a tank costs anywhere between £45 and £70 in the UK, which could be prohibitively expensive for many. The enormous pods cost between £15,000 and £40,000 and must be fitted in specially prepared rooms.
Most of the pods are still in dedicated centres. Elsewhere, the cost factor suggests they are likely to remain the preserve of a select group of spas and hotels for the moment. But if research is able to prove there are benefits, that may change.